Honoring The Past With Present: Baseball Stadium Brand Revitalization at Clear Lake High School

Bill Voltaire, Senior Content Manager – Sullivan Global Ventures, LLC- Aug. 2019

Transition is never easy when it involves coaching changes and even more transitional when the new coach has new ideas and big shoes to fill.

Coaching plans often require change, and change can come in all kinds of packages; new programs, new regimens, new lineups and sometimes…new identities.

Houston based Clear Lake High School was built in 1972 and had its first graduating class in 1973. Since the very beginning the Clear Lake Falcons have had a faithful community following.

Baseball at Clear Lake is an institution and baseball coaches like Bob Cobb who officially took over the beloved baseball program in 1981 created a Houston legacy. For 18 years Coach Cobb led the Falcons to victory and shared his passion and knowledge of the game. Coach Cobb’s commitment to his team indelibly shaped the lives of many young ball players and coaches throughout his esteemed career.

Bob retired in 1999 and in honor of his life changing service to others; the baseball stadium at Clear Lake was officially renamed Bob Cobb Field. Today the stadium stands tall and remains a testament to the ongoing commitment to baseball at Clear Lake High School.

In 2019 the baseball program at Clear Lake is still going strong and ready to begin a new chapter of their baseball history under the direction of Coach David Rogers.

Coach Rogers has taken on the responsibility of guiding the Clear Lake baseball program into the future. “At Clear Lake, Baseball is in our DNA. I look forward to working closely with my team and coaching staff to carry on the great baseball tradition here at Clear Lake and create a stadium that our team and fans deserve.”

Among the stadium improvements there are plans to include a full branding treatment of the bleacher backs, bleacher wraps, entry gates, dugout wraps and other stadium structures. Coach Rogers and Clear Lake School officials hope to create a stadium re-branding that recognizes the team, excites the fans and honors the history and tradition of a winning baseball program.

“We have a great group of kids who deserve a stadium to be proud of and we are going to make this happen” Says Coach Rogers.

Ideas in hand, the coach reached out to Sullivan Campus Branding a national stadium branding company to help bring his ideas to life. Sullivans had just completed similar re-branding projects for Alvin High School and Shadow Creek High School.

“We wanted something that captured all of the traditional elements but had a fresh, bold and tasteful approach. We wanted our team colors and Falcon mascot to be a prominent part of the design” Rogers said. As the new head coach I wanted to make sure we pay homage to the baseball traditions at Clear Lake”

 Rogers said he encouraged his team and coaches to participate in the process.

Rogers said Sullivan Campus Branding did an incredible job of taking the raw ideas and making them a reality. The virtual artist renderings of the bleachers wraps, walkway wraps and dugout wraps made the review process incredibly easy. The amount of detail and accuracy needed in a project like this is high but it is necessary to deliver a great finished product.

 “When you’re trying to measure and layout an entire stadium it’s a big undertaking, not a lot of margin for error” Rogers said. “It was a challenge to balance the printed and non printed areas of the screen to make sure we had the proper balance of branding and backdrop.”

After the renderings were approved the fence screens were quickly printed and installed on the bleachers, entry fences and dugouts.

The stadium re-branding was trans-formative. The positive feedback from student – athletes, faculty and longtime fans has been fantastic. Rogers says the re-branding has impacted the moral of the team and coaching staff with a new appreciation and reverence for the Falcon baseball tradition.

Projects like these aren’t easy but they are important, Rogers said it’s impossible to get things like this done without the support of the school, team, coaches, boosters and the community.

Rogers adds, “If you are going to take a on a project like this, my advice is to have the support of the school and work with people who have experience in taking your ideas and making them real.”

“We set out to create a new look, but what we really created was a wonderful tribute to the tradition, history, past and bright future of Clear Lake baseball.” 


August 2019 Update - The Falcons Get a NEW Head Coach

Coach Rogers who led the Clear Lake Falcons to the 6A bi-district playoffs last season has been hired as Pearland's new head Baseball Coach after previous coach Chase Wheaton accepted the head coaching job in his hometown of Brenham. Coach Rogers and his family live in Pearland. "Pearland is a destination job. I live here, I'm familiar with the tradition, and my immediate goal is to get us to Round Rock" Rogers said.(Houston Chronicle) " It was a real surprise when the Pearland job opened, and a great opportunity. It was a whirlwind week, and things moved really quickly"

As Coach Rogers moves on to Pasadena, former University of Houston - Victoria Jaguar Joshua (Spud) Bromberg has been named the new head Baseball Coach for Clear Lake. Coach Bromberg has spent the the last five years as the varsity assistant coach at Lamar Consolidated High School. He says, "The first thing I want to do is try and build some stability to the program" said Bromberg "I want to get in and build some relationships and trust. I think they have had three different coaches the last four years and I want them to know that I am here to stay for a while" (University of Houston Baseball)

Texas Baseball is full of great coaches and great facilities. Good luck to all of our Texas coaches in the 2020 season and stay tuned for more articles and information on Campus Branding and coaches and administrations making things happen.

For more information on Campus Branding, Printed Screen, Design Services or Project Pricing email us at sullivanscreens@gmail.com or call us toll free at 800 543 0926.

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